The Playbook
The Playbook: AEO, AI, and compliance for insurance agencies.
Build guides, explainers, analysis, and original research for insurance agencies. Every post is anchored to named data and written to be cited by AI engines. The badge on each card tells you which kind it is, and every build guide is collected on one page.
WordPress vs. Static Site for an Insurance Agency Website
In our 1,080-site PageSpeed study, 10 of the 12 agency sites scoring 99+ were static builds; only two ran WordPress, one behind NitroPack. When WordPress is genuinely fine, and when architecture is the ceiling.
Aug 18, 2026
AnalysisWhy Your Insurance Agency's Calls Show Up as Spam Likely
Hiya's 2026 survey found 86% of calls from unknown numbers go unanswered. Here's how carrier analytics engines actually score your number, sourced live, and the fix.
Aug 18, 2026
ResearchWe Ran PageSpeed on 1,080 Insurance Agency Websites
Original research: the median agency site scores 61 on mobile, only 1.15% of substantive sites reach 99+ — and 10 of those 12 are static builds. Aggregate dataset published, CC0.
Aug 18, 2026
ResearchWe Scanned 1,286 Insurance Agency Websites for Tracking Pixels
Original research: 48.8% of health-topic agency sites with a lead form run client-side tracking, and 57 run a Meta Pixel. Aggregate dataset published, CC0, free to cite.
Aug 18, 2026
AnalysisWhy Your Accessibility Widget Won't Stop an ADA Lawsuit
Digital accessibility lawsuits are on pace for 6,176 filings in 2026. UsableNet's own litigation data says overlay widgets have not proven to be a meaningful deterrent. Here is the actual mechanism, sourced live.
Aug 17, 2026
AnalysisWhat CMS's New Call Recording Rule Requires Before AEP
CMS cut Medicare call recording retention from 10 years to 6, effective October 1, 2026, weeks before AEP. Here's exactly what changed, sourced from the federal rule itself.
Aug 16, 2026
AnalysisWhy Your Insurance Agency's Voice AI Bill Keeps Climbing
Twilio's own pricing page bills its bundled AI voice product at $0.07 a minute. A raw phone line alone runs as little as $0.002. Here's the mechanism behind a stacked voice AI bill, sourced live.
Aug 15, 2026
AnalysisWhy Washington's My Health My Data Act Can Sue Any Agency
Washington's My Health My Data Act lets any resident sue for up to $25,000 a case, no matter where your agency is based. Here is the actual mechanism, sourced live.
Aug 14, 2026
AnalysisWhy Your Insurance Agency Doesn't Show Up in the Map Pack
Whitespark's 2026 survey scores primary category as the No. 1 local ranking factor, ahead of proximity and reviews. Here's the actual mechanism behind Google's 3-pack, sourced live.
Aug 13, 2026
AnalysisWhy Your Insurance Website's Pixel Could Get You Sued
The FTC fined GoodRx $1.5 million and BetterHelp $7.8 million for sharing health data with Facebook. California's CIPA pays $5,000 a violation regardless of HIPAA's status. Here is what still applies, sourced live.
Aug 12, 2026
AnalysisWhy Your Downline's Websites Could Get Penalized Together
Google's own spam policy now names this exact pattern: content 'spread across a large network of sites.' Its March 2024 update cut low-quality content by 45%. Here is what that means for an FMO's downline, sourced live.
Aug 11, 2026
AnalysisIs Google's AI Summarizing Your Insurance Reviews?
Google's Ask Maps feature now writes an AI-generated paragraph about your agency straight from your reviews. BrightLocal's 2026 survey found 97% read reviews before choosing a business. Here is what shapes that summary, sourced live.
Aug 10, 2026
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