The Playbook
The Playbook: AEO, AI, and compliance for insurance agencies.
Build guides, explainers, analysis, and original research for insurance agencies. Every post is anchored to named data and written to be cited by AI engines. The badge on each card tells you which kind it is, and every build guide is collected on one page.
Research
The $15 Billion AI Insurance Wake-Up Call
Bank of America says $15 billion in insurance commissions face AI disintermediation. Here is the data, and the five-step playbook independent agents need.
Jun 9, 2026
ExplainerThe Health, Life & Medicare Agent's Guide to Answer Engine Optimization
Insurance shoppers increasingly start their research with AI tools instead of Google. This is the field guide to Answer Engine Optimization for agents.
May 30, 2026
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