Resources

Free build guides and tools for agencies

Everything here is meant to be genuinely usable without hiring us. No email gate, no drip sequence. If you build it yourself and it works, that is the point.

• Build guide 30 min to a weekend

  Build Your Own AI Visibility Tracker

  Your content data is split across four consoles that do not talk. The complete seven-stage build, with every prompt, that pulls AI citations, search and visits into one place you can decide from. Stage one needs nothing installed and takes half an hour.

  Background: why we built it, and what it found

• Free tool 2 minutes

  AI Visibility Audit

  Enter your domain and see how your site looks to an AI assistant: whether the answers it needs are on the page, whether your schema is readable, and where the gaps are.

• Reference 10 min read

  AI Citation Monitoring

  AI Overviews swap 91% of cited URLs within 31 days. The weekly monitoring loop that catches a lost citation before a competitor takes the answer.

• Reference 12 min read

  AEO for Agencies: What Changed

  What actually changed in how AI assistants pick sources, and what an insurance agency site needs on the page to be one of them.

Common questions

Do I need to give you an email address to use these?

No. Every guide and tool on this page is open. The build guide is a public URL and the audit runs on a domain you type in.

How long does the AI visibility tracker take to build?

Stage one takes about thirty minutes and needs nothing installed: you paste a snippet into your browser console on Bing Webmaster Tools and get your citation counts. The full seven-stage build, with a dashboard, daily automation and the cross-channel reconciler, is a weekend.

Will this work if my agency site is on WordPress, or GoHighLevel, or a page builder?

Yes. The Bing and Search Console stages read data from those services and do not touch your site at all. Only the first-party beacon stage needs a script tag on your pages, which every one of those platforms supports.

Why track AI citations separately from Google rankings?

Because they move independently, and neither console can see the other. A page can be strong in Bing AI answers and invisible in Google, or healthy in Google and dead in Bing. Read one console at a time and both look like traffic being slightly soft.

Can you just build this for us instead?

Yes, that is part of what we do, and a strategy call is the place to start. The guide is here because plenty of agencies would rather own it themselves, and it works either way.