Set the Weekly Output Contract

Everything downstream is built to satisfy a contract. If you skip this, the idea miner has no quota to hit, the scoring step has nothing to fail against, and you will quietly lower the bar every week you are busy.

The contract we run

Every recording produces, without exception:

Give every asset one job

An asset that serves two goals serves neither. Assign exactly one to each, and hold a ratio across the week. Ours:

• Two thirds community. The call itself is the product. The CTA is to come to the next one.
• One third services. The paid offer. The CTA is to hire you.

Write your own two down now. The copywriting step later reads this ratio and will refuse to guess.

Write your content rules before you have to enforce them

These are ours. Yours will differ, but write them now, because you will meet the edge case at 11pm while rendering.

1. Never criticize or name a competitor in published content. A clip that does gets recut around it, or killed.
2. Only approved people appear. Face or voice. On a recorded group call that means everyone who is not on the approved list gets cut out, including their name in captions. If an idea cannot survive without them, kill it and note it for a reshoot.
3. 85 or nothing. Every artifact passes its own gate, maximum three fix passes, then it is killed or flagged. Never pad a weak idea to ship it.
4. Kill beats pad. Two great shorts beat six acceptable ones, every time.

The folder convention

One folder per recording, named by date. Finished work lives in episodes/, scratch lives in work/ and is never committed.

episodes/
  <date>/
    shorts/            finished vertical mp4 files
    thumbnails/        thumb-16x9.jpg, thumb-1x1.jpg
    magnets/           lead magnet docs, one per keyword
    shorts-slate.md    the mined ideas and their segments
    copy.md            per platform copy for human review
    schedule.json      machine readable publish plan

work/                  downloads, transcripts, renders (gitignored)

Write my weekly output contract to docs/CONTRACT.md.

Contract:
- 1 longform episode, lightly edited, cold open, scores 85+
- 10+ vertical shorts, each a complete standalone idea, each scores 85+
- 2 thumbnails: 16:9 and 1:1, one design, two crops
- 1 copy.md with per platform copy
- 1 schedule.json

Quota rule: mine 14-16 candidate ideas so 10+ survive the gate. Never pad a
weak idea to hit the number.

Goal split: [YOUR SPLIT, e.g. two thirds community / one third services]

Content rules:
[PASTE YOUR RULES]

Also create the episodes/ and work/ folder convention described in the file,
and add an episodes/<date>/ template folder I can copy each week.

Questions