SAA Data Desk · Free Checklist
The Agent-Ready Website Checklist
AI browsers like Gemini in Chrome and Perplexity's Comet now find and recommend agencies for people, and they skip any site they cannot read. Three moves make your site agent-ready. Here they are.
Mike MooreFounder, Strategic AI Architects
Free download
- Add an llms.txt fileA plain text map of your site at your root, so an AI knows who you are and what you offer in one read instead of guessing. Takes minutes, and almost no agency has one.
- Add the right schemaOrganization and FAQPage markup in JSON-LD, so engines understand what your pages are and quote them accurately instead of interpreting your prose.
- Expose a WebMCP tool the AI can callLet the agent actually do something on your site, like get a quote or check coverage, instead of reading text. This is the moat: nearly no insurance site has it yet, so you become the one the AI uses.
Do these three and AI browsers can read you, trust you, and act on your site, so you become the agency they recommend instead of the one they skip.
See if your site is agent-ready
The free Audit scores your site on these three moves in under a minute. Free, always.
Quick questions
What does agent-ready mean?
It means an AI browser like Gemini in Chrome or Perplexity's Comet can read your site and act on it. The three moves above, an llms.txt file, the right schema, and a WebMCP tool, are what get you there.
Which of the three matters most?
The WebMCP tool. An llms.txt file and schema make you readable, but a tool the AI can call makes you usable, and almost no insurance agency has one yet, so it is where the real advantage is.